The last title we just finished today during Pax's afternoon nap. It was a wonderful film about the subtle shifts in typology that informed (and were informed by) culture, both modern and post-modern (and other).It reminded me of college, when I was really into David Carson. (One of Holly's first gifts to me was THE END OF PRINT. Brilliant book.) I worked closely with a friend to take the oh-so-traditional newspaper over and make it more like a RayGun magazine. I'd use fonts to cut up fonts, negative space next to a heap of improperly-kerned type. The grunge fonts then came along...and everything went to shit after Coke used the broken typewriter font in an ad. Then David Carson designed a Nike piece and we all knew the time was coming for this to end.
This was all before I even knew what the term "postmodern" would mean...or meant. Surely others were using the word, but I was in my own bubble. But I was still informed by those who used the language...I just didn't know that typology would correlate that closely to cultural and social shifts.
Now I know more.
You should definitely see this film. Rent it today.
1 comment:
I bought the Helvetica documentary for myself as a birthday present, and what a worthy purchase it was. Fantastic. I also ordered the huge Helvetica alphabet poster and plan on hanging it prominently in my living room...I think I shall give it an entire wall all to itself.
Negative space and all that.
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